Another fun project. This motion graphics animation is for a daily supplement company called Vitality Whey in Cambridge, England. Vitality Whey provides a native, high-protein food supplement which is made from milk.
Whey, a complete protein, is found in milk and has been conventionally derived (denatured) from the cheese-making process. Vitality Whey is made through a different process (native) and is not pasteurized or over-processed, so it contains all essential and non-essential amino acids and is easily absorbed into our bodies.
Composed primarily of 2.5D shots, this 1:04 animation is both humorous and entertaining, while providing the audience with relevant product information. The graphics, pacing, and music were selected specifically for the middle-aged target audience, despite Hippocrates being ‘blinged-up’ a bit.